Working with us means senior level attention on every aspect of your project, getting results, and having some fun along the way.


Tena Watts

Tena studied graphic design and packaging at the Art Center College of Design in Pasadena. After several years working for top-tier marketing communication firms in the Bay Area, she founded Big Fish. That was over 20 years ago. She believes strong design can inspire, connect and create lasting relationships.


Lisa Gilmour

A graduate from Virginia Commonwealth University in Communication Arts & Design, Lisa spent several years at Pentagram San Francisco, where she honed her design skills under top internationally known partners. In 1995 she partnered with Tena and ___. She loves a challenge - the bigger the better. Blah blah blah.




Business Systems | Packaging | Retail


Business & Marketing Collateral

Package Design

Environmental and Retail Design

Brand strategy | Identity

Strategic Planning

Brand Architecture

Identity Development

Mission & Voice Strategy

Brand Guidelines

Naming Generation



Digital design | development

Website Architecture & Design

Social Media

Digital Marketing

Additional services

Photography Art Direction & Shoot Production


Print Production & Management

Copy Writing



Ariat International, Inc.


City of Palo Alto

College Track

Cowboy Fishing Co.

French Toast

Group 4 Architects & Planning

Half Moon Bay Brewing Co.

Hanger 24

The HEAL Project


Jack Rabbit Moon

JC Penney


Larkin Street Youth Services

Marin Agricultural Land Trust

Marin City Community Center

Mavericks Beers

Mavericks Event Center

Mitchell Park Library & Community Center


NARAL Pro Choice America

Northwind Commercial

Not for Sale


Roosevelt Community Center

San Francisco Zoo