Working with us means senior level attention on every aspect of your project, getting results, and having some fun along the way.


Tena Watts

Tena studied graphic design and packaging at the Art Center College of Design in Pasadena. After several years working for top-tier marketing communication firms in the Bay Area, she founded Big Fish. That was over 20 years ago. She believes strong design can inspire, connect and create lasting relationships.


Lisa Gilmour

A graduate from Virginia Commonwealth University in Communication Arts & Design, Lisa spent several years consulting and ultimately landed at Pentagram San Francisco, where she worked with clients such as Coca-Cola, Viking Cruise Lines and Gymboree. In 1995 she joined Tena and together they’ve successfully grown Big Fish into the branding agency it is today. Lisa loves a challenge, and values working closely with clients.



Business Systems | Packaging | Retail


Business & Marketing Collateral

Package Design

Environmental and Retail Design

Brand strategy | Identity

Strategic Planning

Brand Architecture

Identity Development

Mission & Voice Strategy

Brand Guidelines

Naming Generation

Digital design | development

Website Architecture & Design

Social Media

Digital Marketing

Additional services

Photography Art Direction & Shoot Production


Print Production & Management

Copy Writing



Ariat International, Inc.


City of Palo Alto

College Track

Cowboy Fishing Co.

French Toast


Group 4 Architecture & Planning

Half Moon Bay Brewing Co.

Hanger 24

The HEAL Project


Jack Rabbit Moon

JC Penney

Larkin Street Youth Services

Marin Agricultural Land Trust

Marin City Community Center

Mavericks Beers

Mavericks Event Center

Mitchell Park Library & Community Center

NARAL Pro Choice America

Northwind Commercial

Not for Sale


Roosevelt Community Center

San Francisco Zoo